Student Music Video Analysis

http://rlockettkirk97.wix.com/task-6

Doing this task I learned what makes a good video and what you have to do to get it a high mark. I found mise en scene is important as changing costumes is important. Location also means a lot as it sets the atmosphere of the whole video. Editing and camera angles are also important, that's why I will use a fast song so I can use a lot of different techniques. I have also noticed what can't be done such as rap songs as they are too difficult to lip sync, also finding a good location isn't easy. I have found also limitations with casting a lot of actors as I will need to get them together and rely on too much. So I will aim to use as little amount of actors as I can.

Branding

 

Doing this task really benefited me. I learnt about different styles you need to take into consideration when thinking about my music video. Also when I make a digipak. I also learnt the importance of costumes to fit the genre. The branding can be used to challenge or go with the codes and conventions when I'm thinking of a concept I will definitely have a rough idea of clothing. A lot of music videos constantly change the characters outfits. This is to keep it fresh and not give the impression that it is being repeated. 

 

Webpage Analysis

This task has taught me what makes a good and bad website. I have looked at colour schemes, typography and positioning to see what works and what doesn't. I will use what I learnt from this task and using all the elements above to help when making my digipak. The most important things are the colours as it must create an appealing atmosphere to the audiences. I need to fit it to the genre of which I am making to get the best reception from my target audiences. 

History of Music Videos

Doing this task I have learnt that music videos have been around for longer than I had expected. I thought they originated in the late 60s but the had been going on since the 20s. Looking at the influences that The Beatles and Michael Jackson have made on the whole concept is very impressive. When thinking how they have developed makes me realise what I need to utilize. The idea that you used to have to leave your house to see them to now just going onto YouTube makes me understand the audience I am dealing with.