Creating a Logo- Individual Task

This is my logo for the band I am using in my video. I wanted the logo to represent the genre I am using, as well as logo relevant to the band name. 

Ancillary Planning- Individual Task

Inital Ideas Pitch

For my music video I am doing Teenagers by My Chemical Romance, my video will be a Narrative based Performance as I feel it follows the codes and conventions of this genre. I feel with a Narrative based Performance you are able to combine the two to create a more powerful video. I chose a song that wouldn’t restrict me as much as others so the concept of teenagers could be shot in more local locations.

            My video will feature themes such as boredom, rebellion and a hostile view towards school. It will mainly have an illustrative approach to it, but with some aspects of amplification using mise en scene with links to the song lyrics. The idea for our narrative follows a group of students who are rebelling from their day-to-day repetitive school life. The performance will be in the narrative, as they will be playing their instruments in the school area. There will be different locations for them to play and will be switching back and forth to performance and the students going about their business. The video will feature either a prologue or epilogue to bring the timing up to 3 minutes.

            The locations I will use will mainly be in the school, as that will create the best atmosphere. The opening scene will feature in a classroom before the students decide to destroy everything. When performing I will use a wide range of locations from the stage to smaller classrooms.

            For clothing, I want my actors to wear clothes that would make them stand out or not fit in, to help fit the idea of rebellion. I think having other characters in school uniform would help this idea as it would give the representation of breaking out of the normal life.

            My actors will preferably be a band as that will be most effective because I can use them for both the performance side and the narrative side of things. It doesn’t matter who the background actors are as long as they are teenagers or look like that age. I will like to include a few teachers, I want them to look quite dominating at first, but as the video goes on they will lose their power.

Lyrics Analysis

Genre Research

Doing this task really helped me in understanding what specific features each genre has and what techniques I can take advantage of to create the best video to my abilities.  

Video, Lyrics, Permission

Thinking Of A Concept

This mind map was really beneficial for the development of my ideas. I have thought about what genre and song to do, I have also thought about important themes. Overall I have learnt the importance of initial ideas as they can really help to bring forward a concept that will create an interesting video that will attract audiences. I found doing this task, the most important idea is themes. This is because you can tun base your video around that and work with it.   

My Music Video Research

My Chemical Romance are a Alternative rock/ Pop punk/ Emo/ Post Hardcore band. They formed in 2001 and in 2003 they signed under Reprise Records. Under them they have released three albums which was distributed by Warner Bros Records. Reprise records have a range of Artists such as Michael Buble and Fleetwood mac. They also have artists from different genres like IYAZ who is a hip/hop singer. They disagree with being labelled emo as Gerrard Way (lead vocals) claims emo is garbage.

From this task I have learnt about My Chemical Romance. Looking at them really helps me to understand the themes to use when creating this video. I now know what genre to think about when in production and what to look at for inspiration. Overall I feel that this is a good genre to use as well as the song. It has good links to themes and will fit in with the actors I have as they are of "Teenage" age so it will look more authentic.    

Music Labels

From this task I have learnt about the major companies in the music industry. I have also learnt about the smaller independent companies. I have noticed that they have a diverse range of music videos which gives them more publicity as they reach out to all types of target audiences. We see similarities in the major and minor industry such as the diverse range of genre. They also use social media to promote their videos, this is something I could think of when producing mine.

Music Directors

This task has taught me about the different music video directors. Through this I have learnt many different ways of stylising my video. I have noticed that they all work in their own individual style, this creates a unique ability in all of these directors making them more sought after than the average director. I have also noticed directors often pair which artists for a number of songs I think this is because they are familiar with each others work. I will think about this when I produce my music videos it will be beneficial to put my own twist on what is referred to as normal.